Uzmanlık Alanı
I-Behavioral economics iyisayensi ehlola ukuthi abantu benza kanjani izinqumo ezimpilweni zangempela - nge-shortcut, ukubona okuncane nokunamathela - hhayi ngemodeli yezimpawu. Izihloko eziyisisekelo zifaka ukwakhiwa kokukhetha, umphumela wesimo esiyisisekelo, ukugwema ukulahlekelwa, ubungani obuhle nokukhuthaza (nudge) design. Umhambi wezomnotho ongokwezimpawu uyazi ngokwezihlobo ukuthi ukushintshwa okuncane kokwethula kungaba nomthelela omkhulu kunesikhuthazo esikhulu.
Danışma Kurulunda Katkısı
Umqondisi wezomnotho ongokwezimpawu kuBhodi Yezeluleko, uhlola izinhlelo zakho ngokusekelwe kwisihluthulelo sepsikoloji yabantu: kungani umthengi eshiya lesi sikhumbulo, yini eyavusa ukuzizwa kwentengo, kungani abasebenzi abavumelani nomthetho omusha. Bafaka isici sesayensi yokwenza izinqumo kumklamo wezihlobene nokumaketha ne-UX; babeka nompina wokuziphatha omuhle - ukukhuthaza akufanele kube ukukhohlisa.
Hangi Konularda Yardımcı Olur?
Unikeza izeluleko ngezihloko ezifana nokunciphisa ukushiya lapho kuthengwa, psikoloji yokwethula intengo nepakethe, ukwakhiwa kwesibonelelo sobufakade, ukuzivumelanisa kwabasebenzi nesistimu entsha, ulimi lokukhumbuza ukukhokha kanye nokwakhiwa kwenkampani.