Uzmanlık Alanı
Sociology is the science of social groups, cultural codes and social change. In a business context; the cultural compatibility of a product or business with the target community, the impact of demographic transformations on the market, organizational culture and community dynamics are the areas of a sociologist. A good sociologist knows that individual preferences are shaped in a social context and that the same product can have two different meanings in two different neighborhoods.
Danışma Kurulunda Katkısı
In the Advisory Board, the Sociologist reads the social context of your decision: are the cultural codes of the region you are targeting compatible with your business, how will demographic change change your customer profile in five years, will the culture within the business carry the new structure? It adds social depth to the signals of the trend analyst and cultural context to the segments of the marketing specialist.
Hangi Konularda Yardımcı Olur?
It provides opinions on issues such as cultural adaptation analysis of opening a business in a new region or city, reading the social profile of the target audience, the impact of generational differences in the workplace, establishing community relations and organization culture assessment.