Uzmanlık Alanı
Behavioral economics is the science that examines how people make decisions in real life — not through rational models, but through the window of shortcuts, biases, and context. Choice architecture, default effect, loss aversion, social proof, and nudge design are the basic concepts. A good behavioral economist knows through experiments that a small presentation change can be more effective than a large incentive.
Danışma Kurulunda Katkısı
A Behavioral Economist on the Advisory Board filters your plans through the lens of human psychology: why is the customer abandoning this screen, what perception does the price presentation trigger, why are employees resisting the new rule? Adds a layer of decision science to the designs of marketing and UX experts; also puts the ethical boundary on the table — nudging should not turn into manipulation.
Hangi Konularda Yardımcı Olur?
Provides opinions on reducing abandonment in the purchase flow, the psychology of price and package presentation, loyalty program behavior design, employee adaptation to the new system, collection reminder language and campaign framing.